SUPLIFUL: White Label Products

Jan. 26, 2026

I don't usually write reviews, but this one deserves one star. I created a store based on one product, and the moment we get traction, runs out of stock. They then proceed to lie about the restock date 3 times, even going as far as to say it is in stock, then backtrack, saying it will restock in another three days. I haven't been able to fulfill any orders, even though they gladly take your money to pay for them. Incredibly unprofessional, and most likely the death of multiple businesses.

Aug. 21, 2025

They charge a subscription for all versions, no free option available. There is no phone number for customer service, when I tried to add several products to my shopify store they all said sold out. So paying for a service you cant even sell is pointless

June 10, 2025

False advertising. Website says $1 for first month then regular cost thereafter. Instead, I was charged $1 for a 3 day “free trial” and after the 3 days, a balance of $49 was due. Luckily, I was proactive and removed my card info prior to the end of 3 day “trial”. False and misleading! Ontop of that, staff via email was unsure about the $1 first month and had to check on it. To which my reply was “how do you not know, it’s on your website.” In addition to that, I have received 2 requests via email asking me to review the company. How could I give a review if I literally just subscribed to the service and haven’t had any interaction or even purchased yet? Make that make sense. It’s a turn off! But anyway, here’s the review ya wanted!

April 4, 2025

WARNING!!! It is with a strong sense of responsibility that we highlight several pressing issues requiring immediate attention. The current performance of your platform falls significantly below acceptable standards, presenting substantial challenges for users and raising serious concerns about its reliability. Firstly, the site suffers from persistent latency issues, often failing to load altogether. Even when it does manage to load, navigating the interface is cumbersome and inefficient—an experience that wastes valuable time and reflects poorly on user satisfaction. For any organization aiming to establish credibility and leadership in its field, such technical shortcomings are unacceptable. Moreover, the reliance on generic AI-driven customer service solutions further diminishes the quality of support provided. Personalized and effective customer engagement is a cornerstone of business success, and the lack thereof raises questions about the company’s commitment to addressing user needs, especially when there are reports by other customers here that state that they have not received responses from you until days later. The products offered also fail to meet industry benchmarks, according to other reviews herein. This reported inconsistency proves the company and its products fall short of competitive standards; whether reported by us or others, the matter still stands. This misalignment undermines trust and credibility, both of which are essential for fostering long-term customer relationships and building a reputable brand. For a business aspiring to lead, it is imperative to prioritize professionalism, efficiency, and quality across all operations. This is why we cannot do business with you. Our experience with your platform has been particularly disappointing. Despite utilizing the highest internet speeds available in our area, the site repeatedly buffered and failed to load critical pages, such as the design studio and product catalog. This fundamental instability prevented us from placing even a single order, making it impossible to rely on your platform for building a reputable and successful business. Furthermore, user reviews on this portal echo similar frustrations, reinforcing the conclusion that neither the app nor the site meets the standards expected by businesses aiming to serve their customers effectively. The issues we encountered are not isolated; they are widespread and indicative of deeper systemic problems that must be addressed urgently. We firmly stand by our assessment and cannot agree with the company’s attempts to dismiss these concerns in their reply. Immediate and decisive action is necessary to restore confidence in your platform and ensure future growth. Until these challenges are resolved, we cannot recommend your site or products to anyone seeking reliability and excellence in their own business endeavors.

Feb. 13, 2025

Couldn’t say enough about why I’m going to be leaving this company’s services. The products are already ridiculously overpriced and I was fine with it because it’s was extremely convenient. Well now they add an additional mandatory monthly subscription with no changes to their products’ prices. And then to top it off, they are always late shipping. They’ve lost me hundreds of customers because they won’t ship products for 1-2 weeks. They give an original estimated delivery date and you can count on the product being AT LEAST 10 days late. Great concept for a company. Convenient but never in a million years worth working with. Needs major improvements

Jan. 9, 2025

Do NOT recommend this company. They have lost their way and unprofessional. Very poor delivery time for Shopify orders. Unless you are selling on TikTok, your orders will not ship out for several days. I have had to cancel orders because of their delayed shipping, which has made my company look unprofessional. The customer service team has no idea what the fulfillment team is doing. I was told my orders were going out that morning and I spent all day contacting customer service, which kept reassuring me the orders were going out. The orders did not go out. I have been with the company over a year and when they were not selling on TikTok and initially everything was good. But sad to say, no longer. So, if you are not selling on TikTok, you may want to think twice about this company.

Jan. 8, 2025

I strongly advise against using Supliful for your business needs. My experience with them has been consistently frustrating due to two major issues. First, they heavily rely on AI for customer service without being upfront about it, leading to circular conversations and unresolved problems. When you need real answers about your business, you're met with generic AI responses that rarely address specific concerns. More importantly, their lack of transparency regarding labeling requirements has caused significant problems. As someone trying to run a legitimate business, I need clear, accurate specifications for product labels. Instead, I've received inconsistent information that has led to costly mistakes and potential compliance issues. When trying to get clarification, I'm again met with AI responses rather than actual help. I've attempted to resolve these issues directly with the company multiple times without success, which has led me to file a complaint with the Better Business Bureau. Save yourself the headache and look elsewhere for your business needs. A company that can't provide basic human support and clear requirements isn't worth your time or money.

Oct. 16, 2024

Supliful Review: A Platform That Fails Small Businesses Supliful once positioned itself as a small business-friendly platform, but their recent shift to charging for previously free services proves they’ve lost sight of that mission. This sudden move clearly indicates their original business model was flawed, and instead of finding a sustainable way to support entrepreneurs, they’re now passing their failures on to their users. It’s clear they were bleeding money, and instead of fixing their own inefficiencies, they’ve decided to charge the very people they claim to support. This change feels like a desperate attempt to recoup losses—probably under pressure from investors—by squeezing more money out of small businesses that simply cannot afford it. It’s a shame that Supliful has gone from an accessible platform to one that’s out of reach for the entrepreneurs who need it most. Their pricing strategy is designed for those with deep pockets, not the small business owners they originally targeted. What’s worse, this decision further proves that Supliful’s model isn’t working. If it was truly built with the success of small businesses in mind, they wouldn’t have to impose these steep fees. It’s clear that their platform is no longer a profitable or sustainable option for small entrepreneurs. Instead of acknowledging their own mistakes, they’re pushing the financial burden onto their users, making it nearly impossible for small businesses to succeed here. This shift speaks volumes about where Supliful’s priorities lie, and it’s certainly not with the small businesses they once claimed to support.

Oct. 5, 2023

I'm not one to write bad reviews but unfortunately I couldn't hold back on this one. Im very disappointed with whatever operation they have running over there but clearly its just not stable. I have been waiting almost a full month for a new batch of product to be delivered which has been delayed at least 4 times, while having over 800 unfulfilled orders and a bunch of angry customers. It's ok if you just want to test the waters and start a business but once you start receiving a large volume of orders just know that they are not prepared to handle all that heat at once. I'm willing to change this review in the future, but for now, Supliful has completely ran my business to the ground and has left me totally disappointed.

Sept. 13, 2023

The app has an issue that won't allow customers to finish their purchases. I emailed the creators about it, but they still haven't responded in almost a week.