Winback: SMS Marketing

Thanks for your review! I took a look at your messages and have a couple suggestions/comments: 1) First, great job replying to your responses. Most merchants just ignore the SMS responses. But I see you're going the extra mile by replying and giving advice to your customers on how to use the products. If you're not already, you can just email-reply to the email notification about the response, and that will get sent off as a text to the customer 2) You're already getting a great ROI, but if you wanted to save some money, you don't need to have product images in all 3 of your abandoned cart messages. The reason for this is that your shopper gets texted from the same number each time. And so they'll see the abandoned product image on the 1st message, and then the subsequent messages can just be text since they'll be in the same thread as the 1st message on their phone. Each product image counts as 2 message credits, so you can save yourself 4 credits if you disable the product image on the 2nd and 3rd abandoned cart message. 3) I took the liberty of cutting down your 1st abandoned cart message, so that it fits within 160 characters. This will save you a message credit :) Hi {FIRST_NAME}, it's Ebony's Beauty Hair&Skin. Still want {PRODUCT}? Get it here {CHECKOUT_LINK} Reply STOP to unsubscribe 4) Finally you're including a discount code in your abandoned cart messages, which is great. It gets automatically populated at checkout for your shoppers that click on the link. However you're not mentioning it in your message. Your shoppers are more likely to click the link if they know a coupon is waiting for them at that link :)

Thanks Patrick. I remember you used our Messenger app from 3 years ago. Glad you're having even more success with our SMS app! One suggestion since you haven't tried it yet: campaigns can be very effective if you're having a holiday sale or are promoting a new product. We created some segments for you just to give you some ideas (ex people who bought the 'my son is my missing piece' matching set). But you can also create your own segments based on products or collections, or how much they've spent, or whether or not they've used a coupon code, etc. So you can imagine promoting another product aimed at Dads who have boys to the segment that bought the 'my son is my missing piece' matching set Happy to get on a zoom call some time if you'd like to brainstorm some more ideas with campaigns

Thanks so much for your review. I hope you don't mind me sharing that the app made $60K for you in the 2 months that you've had it! I wish we can make a case study of how you're using the app because you're obviously killing it with SMS! Regardless I do have a couple suggestions for you to optimize it even further... In addition to what I told you about the product images in your abandoned cart messages, let me also suggest turning on abandoned browsers. Right now you're just messaging people who abandoned a checkout. But the majority of your visitors won't even add to their carts. You can reach these visitors with a mobile popup. It can get triggered after 60 seconds of looking at a product. With 2 quick taps, the shopper can get a discount code texted to them to buy the product they’re browsing. The message is fully customized, so the shopper thinks this you're giving him a discount for this exact product he was considering. And if they don't buy, the abandoned cart message sequence kicks in to remind him of the precise product he was looking at! It's super-effective in getting visitors at the top of the funnel. In fact, I wouldn't be surprised if you start getting more sales from abandoned browsers than from abandoned checkouts.

Thank you for your kind review. I just looked at your stats and messages, and sent you the following suggestions to optimize your account: 1) You don't need to have product images in both of your abandoned cart messages. The reason for this is that your shopper gets texted from the same number each time. And so they'll see the abandoned product image on the 1st message, and then the subsequent messages can just be text since they'll be in the same thread as the 1st message on their phone. Turning off the product image for your 2nd message will save you some money :) 2) To save additional money, see if you can keep your 2nd message below 160 chars. For example, if you replaced "Please use code "15OFF" for 15% Off today if you're still interested." with more concise text like "15% off at this link", you'll be under 160 chars 3) I recommend turning on a 2nd winback message. The subsequent winback messages (ex 30 days later) can be used for selling since you're already using the 1st message 1 day after delivery for a followup.

Thanks for your review. We only have 1 negative review (from the person below you) who hacked our system to use the app for free for 5 months and is now upset because they're being asked to pay $14/month lol In regards to our conversations, hope your broadcasts with textmagic go well. It's good you were able to find a cheaper alternative for SMS blasts to the UK. We charge $0.08/message for the UK which should get you a very positive ROI if you just used our app for abandoned cart and winback messages. But broadcasts to your entire subscriber list can be tricky when you have tens of thousands of subscribers. Let me know if you have any trouble exporting your subscribers

Hi Montreal Mink, We apologize for any confusion or inconvenience you've experienced with our app and account policies in the past. We want to assure you that Winback is now under new ownership and management, and we are fully committed to providing the best service to our customers. We'd like to discuss your concerns and find a way to make things right, ensuring that you have a positive experience with our app moving forward. Please feel free to reach out to me at [email protected], and we can work together to address any issues and improve your experience. Thank you for your feedback, and we hope to hear from you soon. Best regards, Gabriel

Thanks for your review. Happy to hop on a zoom call with you if you have more questions :)

Thanks for mentioning your ROI. What's great is that you're only sending SMS messages to abandoned checkouts. If you sent out other messages like abandoned browsers, winbacks, etc, you'll get even more sales. Lots of upside for you!

Thanks Stef! Our free trial is designed so that it's a complete no-brainer to keep the app after 30 days :) Once your free trial is over, I look forward to seeing you send out campaigns to your subscribers

Thanks for your recommendation. Hope you don't mind me adding that you're seeing a tremendous 39X ROI in the last month. And great to see you sending campaigns to your subscribers regularly.

We love hearing comments like "doubled my sales"! SMS marketing is very effective, as you're finding out. Thank you for sharing your experience with our app. Merchants like you are the reason we built this app!

Thanks John :) So pleased to see the app make almost 50 sales for you in just a couple weeks! That's as good as the FB Messenger app when everyone had prechecked status. Thanks for all the great feedback and suggestions (ex being able to segment based on collections... we are still working on that one)

Thank you so much for your review! There are plenty of other good SMS apps out there as you've seen. I think what really sets us apart is our abandoned browser feature which no one else has. Capturing abandoned browsers (people who never added-to-cart) make up 38% of the sales that SMS has made for you! As a thank-you for posting a review, I'm happy to give you a custom phone number for your abandoned browser messages. Let me know what area code you'd like and I'll try to procure it :)

And now you're at 27 sales within 10 days :) And your winback (post-purchase messages haven't even gone out yet!) Thanks for the review. Yes the product image is helpful, although it does incur an extra fee for the MMS. Sorry that the messages to Australia are more expensive. Carriers outside the US and Canada charge a lot more per message, and we unfortunately have to pass some of those costs on. However your ROI is still through the roof! (almost 100X so far)

Thanks for your kind words. We pride ourselves in super-fast turnaround with any requests or issues. Appreciate your feedback and happy to jump on another zoom call anytime.

So glad to see you getting hundreds of sales through the app! And you're accomplishing this without even using the Abandoned Browser feature. Feel free to try it. A mobile popup gets triggered after 10 seconds of looking at a product. With 2 taps, the shopper can get a discount code texted to them to buy the product they’re browsing. And if they don't buy, your abandoned cart sequence kicks in. You should get another instant boost by turning this on :)

Thank you for your review. The abandoned browser feature is killing it for you! Usually the conversion rate of those messages is lower than abandoned checkout since browsers are less committed to buying. But after looking at your stats, your abandoned browser messages are converting very well. I think its because you set your mobile popup to trigger after 40 seconds. This is a good amount of time for the shopper to get committed. And I think we're going to recommend other merchants to use this 40-second time trigger as well.

Thanks for your review. Happy to see the app is crushing it for you! I crunched some numbers, and looks like it's responsible for 8.5% of your overall sales. That's great! And I think we can get you up to a full 10% lift in sales if you turn on the winback feature as well. This will send a sequence of messages to customers who purchased. And just like abandoned carts, it will stop if the customer comes back to buy again. You can set it to trigger on order date or fulfillment date. Let me know if you want me to turn it on for you?

Thanks for your review. The sales were made just by recovering abandoned carts. If you use our signature feature (winback), you'll get twice as many sales from the app! The winback sequence is a series of messages that get sent after the purchase as a follow-up. And just like abandoned cart messages, the sequence stops if the customer comes back to purchase again. Can I turn it on for you?

Thanks for your kind review! I hope you don't mind me sharing that the app has generated 300+ sales for you already from both abandoned cart recoveries and post-purchase winback messages! Would love to see you send a campaign to a segment like customers. You can use one of our prebuilt segments like customers who bought without using a discount code. Happy to walk you through it over a zoom call sometime if you'd like