SendOwl
Sell digital products and downloads online today via SendOwl
Rating
2.5
feedback
91
chart
#5,448
All reviews
Review RSS Feed
Oct. 8, 2025
SendOwl is dramatically more expensive than comparable fulfilment tools – our plan was up to 3'000% of what we'd pay with a competitor solution. Upon contacting support, we were instead offered a per-order custom plan that would have increased the cost by factor 10 (so 30'000% higher than competitors). SendOwl’s pricing feels completely detached from the actual value it provides, especially if you don't use features like file hosting or checkout. It's unfortunate that there’s no more suitable plan for businesses that only need simple license-key delivery. On top of that, it's not possible to cancel the subscription in the account panel. The "close account" button only displays a discount offer, while actually closing the account requires emailing support. The account-closure process feels openly hostile to users.
July 27, 2025
**"Beware! This app is fake and loots money by hiding the cancellation option. I uninstalled it within minutes during the free trial, but they still charged me for a full month. There is no clear way to cancel the subscription. Almost every genuine review here shows the same issue – all store owners are facing payment scams with SendOwl. Do NOT download this app. Check all the negative reviews before trusting them. For proof/screenshots, WhatsApp me at +91 8800002552."**
Hi, we chatted our support emails (Shopify Support was also included in the emails) and the charges are not from SendOwl. They are for "Hosting and information technology (IT) infrastructure provisioning services". Again, the charges are from another service. You were NOT charged by SendOwl. Regards, SendOwl.
June 11, 2025
DO NOT USE. We have been a loyal SendOwl customer for years and they instituted an absurd price increase. Unacceptable and do not use this service.
Thanks for the feedback—and for being a longtime customer. We understand the pricing update felt abrupt, but it was the first major change in over 15 years and aimed at making the platform more sustainable long term. If you’d like to reach out directly, we’re happy to review your account and see if there’s any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
June 10, 2025
SendOwl worked great until they gouged us with a $39/month cost when it was previously $0/month but a per-transaction fee. The charge was automatic if you missed the opt-out period - which is totally non-consensual and unethical. They could've easily at least made it a smaller jump, like maybe $10/month...? And/or let people opt-IN to be charged, instead of making an extra wad on everyone who missed a single email... Canceled and moving on. Good luck!
Thanks for sharing this. We want to be clear that we take ethics seriously and always operate with a high moral compass. Most affected users received 3–5 emails and multiple in-app notifications about the change. For those who unintentionally missed the opt-in period and chose to leave, we offered refunds upon request. We're sorry to see you go but appreciate you trying SendOwl, and we wish you the best moving forward.
June 1, 2025
I’ve been using this company since 2020 without any issues. However, they’ve recently changed their business model. What used to cost me $15 now costs $175 — that’s more than a 1,066% increase. Because of this drastic price change, I’ve decided to leave SendOwl and look for a better alternative.
Thanks for your feedback and for being a longtime user. This was a one-time pricing update after 15 years without changes, and while we understand it felt significant, we did our best to notify all impacted users in advance. If you'd like to reach out to our support team, we're happy to review it with you directly and see if there's any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
May 23, 2025
I've been a very satisfied SendOwl customer for over four years, paying $24 a month to send digital downloads to my customers. In October 2024, my bill was $24. However, in November, it unexpectedly jumped to $454.36, and in December, it escalated to $839.29. This increase was for the same services I had always used. I corresponded extensively with SendOwl's leadership, and they assured me they would provide a discounted rate to part ways amicably. Unfortunately, my last two bills in April and May were $467.96 and $432.92, respectively. This is a far cry from the original $24 a month and is completely unsustainable for my small family business. This has been the worst experience I've ever had with a company. When I shared my experience with several other small business owners, they realized that their SendOwl bills had also increased significantly overnight, without any warning. I have since switched to another service that offers the same functions for a flat rate of $29 a month. It is working beautifully and even more seamlessly than SendOwl ever did. I am so relieved to be done with this company.
Brighter Day Press - best of luck to you on your new service. As context, your pricing in Nov and Dec was per the plan you signed up for (fair use bandwidth is what caused the fees). April and May were at the discounted rate as promised on the new legacy plan as explained over our support interaction. We did everything we said we would, and just wanted to make sure you knew that and if you have any questions, please do reach out to support and we will continue to help even though you've migrated.
May 12, 2025
my plan has gone from £24 to £249. I speak to the customer service and its absolute madness. £200+ to sell a few ebooks. Trying to pull the wool over your eyes in price increases.
Hi there – Ben (COO) here. Just want to be fully transparent: we’ve sent 5+ verified email communications (including a personal outreach from our CEO), along with in-app notifications, so it’s certainly not the case that we were trying to pull the wool over anyone’s eyes. I also personally reviewed your ticket, and I can say our support team put real care and effort into respectful responses throughout—which did not receive a reply before this review was posted publicly instead. That’s obviously your choice, but we always prefer to work through concerns directly and constructively. Either way, we sincerely wish you all the best going forward and appreciate the time you spent with us.
May 8, 2025
We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.
Thanks for taking the time to leave a review and we really appreciate the kind words. We’re glad SendOwl has been a good fit and look forward to continuing to support you as your business grows. If there’s anything we can do to help you get even more value from the platform, we’re always here.
May 6, 2025
I rate the app itself well, but this review pertains to the experience with SendOwl. Your price hike means me severing ties with your Company, not just because of the price hike, but how it was implemented as well. Additionally, I reached out and got no response. There are too many options available today to continue this service. Price for me was raised from $15 per month to $89 per month- more than my Learning Platform. The continued justification for such a steep price adjustment, (such as in this review segment) even in the face of poor reviews demonstrates an unwillingness to really listen to customers.
Hi there – Ben here, COO at SendOwl. I wanted to personally address your comment to clarify a few key points. It’s simply not accurate to say that you received no response. Our records show that you contacted our support team on April 25th at 9:32am, and we responded within 15 minutes at 9:47am. We always strive to respond promptly and supportively — and in this case, we absolutely did. We fully understand that pricing changes can be frustrating, especially after many years on legacy plans. That said, we've done our best to give ample notice — including emails and in-app banners — and we continue to offer one of the most cost-effective solutions in the space relative to usage. We're always here to help if you'd like to revisit the conversation and see if there's a better plan fit. And if not, we still truly wish you and your business all the best.
May 6, 2025
I used SendOwl with great satisfaction for 3 years. Pretty simple deal ... they just fulfill/send PDFs to customers. $15/month, ok no problem. But now they're charging my $87/month, a 500% increase and nearly 3x what I pay for my entire ecommerce platform. How does this even make sense? No thank you. Dropped them like a hot iron ... took me an hour to set up a new fulfillment app that only costs $12.49/month and with excellent customer reviews. Best of luck to you, SendOwl!
Using app
Over 3 years
Total reviews
1
Average rating
2.0
Our new pricing is squarely market for comparable service, reliability, scalability, and uptime. That said, we certainly understand there are less expensive (and more expensive) alternatives, and we wish you the best moving forward in your business.
May 5, 2025
I am a very small business but have a lot of digital products, I do have $1000's in sales every month its more like $100's this is just a side business to help out with monthly bills at home. My monthly subscription with Sendowl was $39 a month and now they are forcing me to the $159 a month, this 3x the cost of my Shopify monthly fee . I do not have the time to move all my products to another digital product sender, this will force a 10 year business to close, really ticks me off. Yes Sendowl you sent me plenty of emails and notices, I just didn't have time to deal with it as I lost my home due to Hurricane Helen and being dealing with that, this is just another hit I don't need at this time in my life.
Hi there. I'm so sorry to hear about your home. That is terrible. Please write into support and ask for a member of our leadership team (Matt or Ben) who I'm sure will be able to help you during this difficult time.
May 4, 2025
worked great, but with a price hike that puts the monthly fee more than my monthly take - unsustainable. no thankyou.
Hi Chandlers, we appreciate the kind words about our app working great. We are sad our new pricing does not work for you, and we wish you nothing but the best moving forward. A note, did you write in support to see if there was a way to lower your bill?
April 30, 2025
I was pretty happy with this service and I have used it for almost four years..BUT....they just increased my price from, wait for it, $24 USD per month to $299 US dollars per month. I run a pretty small business and this is outrageous. I have already shifted to "Easy Digital Products" which is much more affordable and actually easy to use. Shocking and stupid move by Sendowl.
Hi there – we’re genuinely sorry to hear this is how you’re feeling. We reached out more than five times to try and find a solution tailored to your account, and while we won’t share specifics for privacy reasons, we can say that based on your usage level, the current pricing is still a fraction of what several larger competitors would charge for comparable features and volume. Our goal has always been to help creators and businesses succeed, and if another platform is doing that better for you right now, we truly wish you the best. That said, we’ve had many customers who’ve tried other options and ultimately returned—we’d be happy to welcome you back if things don’t work out elsewhere. All the best, The SendOwl Team
May 1, 2025
Editing my review, as Shopify does not allow replies: I did respond to your emails—"No thank you, please close my account" is a clear response. I'm not interested in a promotional offer, especially one limited to 12 months. You also asked which service I switched to. That’s not information I’m obligated to share. As a provider, it's your responsibility to understand the competitive landscape. Additionally, your platform only supports hosting up to 250 files, which does not accommodate larger businesses like mine. For years now, my files haven’t been hosted directly on SendOwl—only links have been provided. So no, your service does not offer true file hosting at scale. _________ Based on the reviews here, it’s clear we’re not the only company frustrated with SendOwl. We've used SendOwl as a backup to Digital Downloads for the past 10 years at our grandfathered rate of $29/month. Recently, we received just 30 days’ notice that our rate would be adjusted to be "in line with similar apps." I didn’t expect the increase to be so extreme — our new rate is $599/month, a staggering 1965% jump. This is nowhere near competitive with other apps. The most frustrating part is that SendOwl won't actually host my files — they only host links to my files. Meanwhile, other apps host the actual content. So not only am I paying more, but I’m getting less compared to what other platforms offer. Fortunately, this has motivated us to move to self-hosting for a fraction of the cost. Not a good look, SendOwl.
We appreciate your candid feedback and understand that changes to pricing can be challenging. This adjustment marks our first price increase in over 15 years. During this time, we've maintained legacy plans to support our long-standing customers. However, to continue providing reliable and scalable services, it became necessary to realign our pricing structure. Shopify App Store While we cannot discuss specific account details due to privacy considerations, we can share that our new rates are competitively positioned. In fact, I personally managed your support tickets and when evaluating the relative fee based on a percentage of sales (note: our SaaS pricing does not actually charge a % of sales or per order fee, it is all inclusive on those regards), our pricing is approximately one-tenth the cost of a key larger competitor. Regarding file hosting, we offer both hosted and self-hosted options to provide flexibility based on your preferences. Choosing to self-host is a feature available for your convenience, not a requirement imposed by our platform. We also want to note that we reached out to discuss your specific account details and explore potential solutions. Unfortunately, we did not receive a response to engage in a productive conversation. Our support team remains available and willing to work with you to find a suitable path forward. We value your business and wish you the best of luck going forward.
May 9, 2025
A 737% price increase is just greedy. I've loved SendOwl for years but this is terrible! Can no longer use or recommend. Just went to uninstall the app and close my account. The page that they sent me to has a Close Account button that doesn't work. Instead, I'm told to email customer service. Not good business practice. I'm warning everyone in case you wait until right before your subscription ends to close your account! Make sure you close early to give them enough time to respond and actually close the account since the button doesn't work.
Using app
Over 5 years
Total reviews
1
Average rating
1.0
We appreciate your years of service, and sorry to hear you will be moving on. We did reach out to all merchants a few times, and do hope you reached out to support with any questions or ways to reduce your costs. We are confident our new pricing is very much in market for our services and scalability. We had not raised priced for legacy users in 15 years, and needed to do this reset to market rates to be able to invest in our product and service. Moving forward, there will be no large increases such as this. Wishing you all the best in your business moving forward.
April 21, 2025
I'm a long time (since 2010), established brand with no negative reviews or other issues, but I realized today another paid plugin here in Shopify is creating downloads my browsers are blocking as dangerous files (!!!). That's not a great user experience, so I began seeking out alternatives. Before I could even attempt to use the app, I got repeated 500 server errors and an error code that suggested I contact support. With no discussion or explanation, I received this email this afternoon, after installing the app and giving them access to my customers and account info as required? I don't understand the reasoning, but I am highly concerned about the outcome now. The message: "Hi After conducting a review I am sorry to say that we are not able to approve your account. I understand this will be a disappointment to you and given our security practices, I am not able to share the details of the review process or the reason for our decision. Paul Tomes Head of User Operations, SendOwl." I am completely baffled, dismayed and, evidently, not allowed to request info on why they would choose to do this, so I'm sharing my experience in order to let others know. At the very least, I would attempt to create your account before installing the app so they don't gain access to sensitive information. As for me, I guess my goat care resources must be troublesome, so I'll go on my way to find another solution, with no idea what I did wrong to warrant this treatment in the first place.
Using app
About 6 hours
Total reviews
6
Average rating
4.3
Hi, this is Paul. Sorry for the late reply, I was out for a couple of days. The email you used to sign up with was marked as spam by the 'spam domain' service we used and never got passed the first hurdle! I am sorry about that - it was a frustrating experience for you. I have explicitly whitelisted your email and domain in our system and will look into why it was marked as spam by our external domain checker. This was definitely on us, but please reach out if you have any questions! Cheers, Paul.
April 14, 2025
Pre-April 2025, I would give SendOwl 5 stars. Worked in the background, very reliable, did everything I needed. At $15 /month it was great value for money. They probably undercharged, to be honest, so it makes sense for them to revisit their pricing in April 2025. However, my new plan will be $159/month. This amounts to a 3% cut of my entire online business. No thank you. Not doing it. I am currently looking for alternatives that will simply deliver digital downloads without charging MailChimp-like fees for it.
Using app
Over 9 years
Total reviews
2
Average rating
4.0
Thank you for the effective 5 star review for our underlying service. That mean a lot to us. Regarding the 3 starts on pricing - we believe our new pricing is balanced and fair for the reliability, scalability, uptime, etc. That said, we know it will not work for everyone. Please also note this is the first time in 15 years we have re-priced legacy merchants, and will not do it again. If there is anything we can do to earn your future business, can you pls reach out to us at [email protected] to discuss your options?
April 13, 2025
From $24 USD to $299 USD a month - that's a 1145.83% price increase... Ridiculous!! I have been using SendOwl to deliver digital downloads to my customers since I started my shop 5 years ago. I use it solely for the Shopify integration, I need no other features. I have ~ 100 digital products in my catalogue, but I don't even need the 5 GB file storage. Sorry, I am running this little business all by myself and I can't justify paying $299 a month just to deliver download links to my customers.
Hi. Thank you for taking the time to leave your feedback. We stopped supporting legacy plans a few years ago, and we ‘grandfathered’ all merchants on legacy plans for many years. However, we could no longer sustain this and run our business moving forward. I understand that your plan is more than you were previously paying. I see it looks you never reached out to us to discuss alternatives. If you are looking for ways to reduce your cost, or if you need anything, please do reach out to our [email protected] team?
March 31, 2025
I have been using SendOwl for a while now at $19/month for unlimited digital products. I use Amazon S3 to store the files. They are going up on the price at the end of April 2025, so my monthly fee will now be $159 instead of $19. You have got to be kidding me with the $140/month price increase?! Um no. I will go elsewhere. Terrible business practice, especially when their website still advertises "unlimited products" on their pricing page. Since I pay for the app, I expect to have no advertisements on the download page. I am not happy that the download page you are directed to from the customer email to download the files has 2 advertisements at the bottom of the file list.
Hi April. Thank you for taking the time to leave your feedback. We stopped supporting legacy plans a few years ago, and we ‘grandfathered’ all merchants on legacy plans. However, while we supported those legacy plan prices for many years, it is time for all merchants to move to the new plans. I understand that your plan is more than you were previously paying. However, our pricing is still great value, and it is still cheaper than the majority of the alternatives. You mentioned the referral links on the download page - you can disable those in the SendOwl dashboard. Email us, [email protected], and we'll show you where that option is! Thanks, SendOwl
May 5, 2025
I used to LOVE This app - (installed it back in 2019 as couldn't find any other alternatives). They have just moved my pricing from $36 to $190 and didn't bother telling me. That's not how you treat your customers - whoever made this decision within your business - should be fired. You have likely lost a ton of business. BAD, BAD, BAD!!
Hi, that is not true, and really important readers see this. We sent at least 5 communications about the pricing change (multiple emails and dashboard notifications). And, we gave 30+ days notice. And we are working with merchants who need to migrate. We wish you the best.